Marketing Acquisition Specialist
Remote, Europe | Full-time
Responsibilities
- Manage the ad accounts and drive growth;
- Major ad networks – Facebook, Google, TikTok, Twitter;
- Finding and launching new ad networks;
- Maintain profitable ROAS while going through growth and fluctuations;
- Strategize, execute, and manage a variety of ad campaigns from conception to creative to execution to analysis;
- Provide dashboards and analytics for each online channel;
- Plan annual, quarterly, and monthly budgets and manage forecasts;
- Continuously monitor the quality of traffic;
- Finding and implementing solutions to advertising issues / blockers.
Requirements
- 1+ years of proven client acquisition digital marketing experience;
- Experience in a fast-paced digital agency /online business (such as e-commerce, online finance, or other online B2C company);
- Creation and planning of advertising campaigns in various digital channels (both App and Web);
- Overseeing existing campaigns and making recommendations on how to optimize them;
- Good understanding of conversion funnel performance and its analysis;
- Analyzing trends and making data-driven decisions;
- Skilled in building the most effective bundles of creatives/pre-landing & landing pages;
- Producing detailed analysis and reports of campaigns;
- Experience with Google Analytics or other web analytics tools;
- Strong experience with AppsFlyer or other app analytics tools;
- Proven analytical and quantitative skills, including a strong understanding of online marketing metrics;
- Advanced negotiation skills, the use of various “negotiating levers”. Skills in bargaining in the direction of decreasing rates without losing the quality of traffic.
We offer
- Compensation for tax expenses of private entrepreneurs in Ukraine;
- Qualified assistance and support for Ukrainian private entrepreneurs;
- 20 paid vacation days per year;
- 10 paid sick leave days per year;
- Public holidays according to current Ukrainian legislation;
- Medical insurance for employees;
- Compensation for professional education and learning English;
- Compensation for a sports subscription or sports equipment.