Marketing Acquisition Lead
Remote, Europe | Full-time
Responsibilities
- Provide dashboards and analytics for each online channel
- Identify and deliver new opportunities and innovative campaigns/approaches
- Lead the negotiations with a digital agency and continuously monitor their performance
- Continuously monitor the quality of traffic
- Monitor and incorporate industry trends and best practices into marketing and sales efforts
- Collaborate with the Sales team to develop targeted campaigns and materials to support lead generation and customer retention
Requirements
- 3+ years of proven client acquisition digital marketing experience
- Extensive proven experience working with paid traffic sources – Facebook, Google, Tik Tok
- Experience working with both app and web versions of the product
- Experience in a fast-paced online business (such as e-commerce, online finance, or other online B2C company)
- Experience in managing a team of minimum 5e employees
- Experience in working with budgets from 50k USD
- Practical experience in user acquisition in Asia, LATAM, South Africa, and Europe markets
- Good understanding of conversion funnel performance and its analysis
- Experience with Google Analytics, AppsFlyer or other analytics tools
- Proven analytical and quantitative skills, including a strong understanding of online marketing metrics
- Strong proficiency in MS Excel
- Advanced negotiation skills, the use of various “negotiating levers”. Skills in bargaining in the direction of decreasing rates without losing the quality of traffic
- Advanced English level both verbal and written
We offer
- 20 paid vacation days per year
- 10 paid sick leave days per year
- Public holidays according to current legislation
- Medical insurance for employees
- Compensation for professional education and learning English
- Compensation for a sports subscription or sports equipment