Influence Marketing Manager
Remote, Europe | Full-time
Responsibilities
- Create ad integrations together with the creative team
- Systematically search for content creators and provide creative content for marketing activities to attract users to our networks
- Evaluate the quality, relevance, and originality of content submitted by creators to ensure it meets our requirements and platforms’ policies
- Track and analyze data to optimize the direction, strategy, and value of influencer content
- Develop and launch campaigns with influencers (focus on the Asian market)
- Stay updated on industry trends, competitor activities, relevant technical tools, platforms, and emerging content creators to maintain a competitive edge in content acquisition
Requirements
- 3+ years of Influence management experience at a B2C brand, preferably within financial services (but not obligatory)
- A thorough understanding of media metrics to track and hit KPl’s, and the ability to leverage data insights to determine strategies
- Experience with social media / Influencer management tools (Sprout Social, RivallQ,, Telemetr.io, Modash, etc.)
- A deep knowledge of the influencer marketing landscape with a proven track record of identifying talent aligned with brand values, and successfully securing and managing partnerships
- Working with Asian market is required (at least one of the listed: Malaysia, India, Vietnam, Thailand)
- Established and maintained industry contacts and relations
- An understanding of brand marketing and the role talent plays in brand strategy
- Excellent organizational abilities
- Exceptional written and verbal communication skills, with the ability to craft persuasive and engaging narratives
- Creative thinker with the ability to conceptualize unique and innovative communication strategies
- Well-versed with public relations tools and social media platforms & trends
- Strong negotiation skills
We offer
- 10 paid sick leave days per year
- 20 paid vacation days per year
- Medical insurance for employees
- Compensation for professional education and learning English
- Compensation for a sports subscription or sports equipment